Digital Project
Strategy,
Planning,
Build Management &
Execution

Taking digital vision from conception to success.

We help organisations strategise, plan and execute sophisticated digital projects.

Delivering a successful digital strategy can be complex and costly. Success in digital requires significant business change. With many human, technology, marketing, process, systems integration and business variables to consider for successful digital execution, projects need control and discipline to assure success and return on investment.

Digital Strategy

There is more to today's web than providing online brochure-ware. Determining the business objectives, what is achieveable within budget and understanding the benefits to stakeholders across the business is the vital starting point in delivering a successful digital strategy.

Digital Plan & Build

The crucial and vital link between digital strategy and digital execution. We focus on the Who, Where, What, When and Why of a digital initiative aiming to maximise return on investment and achievement of objectives within and outside the organisation. Systems integration, agency and partner selection, in house competence and more are the focus of the Digital Planning phase.

Digital Execution

Build, technology, systems integration, business process, art delivery and on-going execution are the key elements of the digital execution phase. In addition, this phase focuses upon training of key internal staff to ensure that benefit is maximised and delivered on an incremental basis.

Recent Posts / View All Posts

Google Trends: Digital Marketing vs Direct Mail

Julian Bradder | Digital Content Marketing | No Comments
For all the enormous levels of buzz, good ol’ direct mail still holds a powerful place in internet search. However when key digital marketing trends are joined, digital is dominant....

Survey the social media activities of your employees

Julian Bradder | Digital Project Management | 1 Comment
Chances are some of your employees are already active in social media. Some might even be already be working within social media for your company’s advantage. Ask them what they...

Sainsbury’s. The Cow Whisperer.

Julian Bradder | Digital Content Marketing | No Comments
I am intrigued by a curious video brand marketing exercise by Sainsbury’s. The premise of the video seems to intend to create the impression that the UK grocer is the...

Social Media Marketing or Social Business

Julian Bradder | Social Media | No Comments
There is s difference between a business that chooses to leverage social media to get its message out and engage prospective customers and a business which wholly embraces social media,...

Find out more about our services and get in touch. 

Services

Learn how DP Consulting helped start-up social travel website Triptide go from vision to reality.

Digital Project Consulting - Services to Social Media Website, TriptideA website that connects travelers and tourist business owners in Australia, needed pre-launch assistance to create a business plan, raise investment and execute. Digital Project Services delivered digital strategy, planning and execution services together with on and offline marketing to turn a vision into reality.

Discover Triptide

 

Digital Project Consulting helps Working Lives deliver a radical new concept in temporary recruitment.

Working Lives knew that digital provided an opportunity to reinvent recruitment for organisations needing flexible, temporary labour. Digital Project Consulting helped deliverDigital Recruitment - Working Lives a roadmap, business structure and technology implementation that has made Working Lives one of the top 10,000 websites in the UK, now working with some of the largest distribution and retail organisations in the country.

Discover Working Lives

Did you know?

Between 2008 and 2013, 60 trillion pages were added to the internet. So how are you going to get seen?

Needle in a haystack comes to mind? 3.5 times more pages than America owes in dollars? Get seen in GoogleGetting seen is but one of the many digital challenges. Don't worry, DP Consulting can help you deliver an integrated search, social media and advertising strategy.

Find us on

Digital Project Consulting on LinkedIN

Content Marketing

Are you looking to increase sales, double lead volume, target potential customers with razor sharp accuracy?

Developing competence in content marketing is something that no business can afford to be missing out on. From the smallest of firms to the very largest, content marketing can help you increase business volumes, alter brand perceptions, build trust and gain vital feedback from your target customer groups. Content Marketing can support the marketing / sales funnel at every stage, helping you to attract, engage, convert and retain customers. Campaigns like Volkswagen’s #woofwagen set the bar whilst in Financial Services, over 50% of companies are seeking to increse their content marketing budget over the next 12 months. What is your industry doing?

Content Marketing Consulting Services

People

Digital requires a unique blend of business, technical, marketing, art and internet specific skills.

People lie at the heart of successful digital execution. Not only will you need to identify key business stakeholders, but you'll also need people who get the job done. We aim Digital Resource Planningto help you make the most of your existing talent as well as identify any new competences you'll need. We help you plan, hire and manage your digital team.

Process Design, Adaptation and Management

Process will need design, implementation and adaptation . Going digital will almost certainly impact multiple business functions. Understanding these impacts is essentialBusiness Process Design during the planning stage in order that stakeholders are able to effectively adapt to change. Digital is about much more than communications and PR. Benefits are available to virtually all business stakeholders – from Finance to HR to Customer Service through to Sales and to Marketing.

A digital project has the potential to realise benefit and impact process in a myriad of ways. Does you Finance Director want reduced invoice days? Does your product design team want deeper insight into what your customer see and really want? Do you seek reduced call centre volumes? Adaptation and creation of business process is central to ensuring a smooth transition to digital.

Making online platform and technology decisions that are right for your business

Twitter or Faceback or a good old-fashioned forum? UNIX or Windows? Opensource or proprietary? A wealth of decisions await in choosing the right platforms to use. Platform strategy is vital.

A bewildering array of choices face those planning to make the most of digital. Every organisation is unique through the markets it may operate in, the people who work for that business, size, budget allocation, levels of commitment, customer base and a wealth of other factors. Choosing the right technology is an imperative. Identifying where your customers like to go on the web is of significant importance. Whether or not you intend to conduct commerce on-line, convey a narrative or engage directly with your customers. Are you looking to make a disruptive innovation within your market? Are you building a website or a web application? The two have fundamental implications on time-scales, technology choice and budget. What skills are available in house? Locally? What do those skills cost?

The choices you make now are going to be with you a long time. Platform decisions should not be rushed and should be subjected to scrutiny and diligence.

Digital Transformation.

Transforming to becoming digital media savvy , the management of change, developing digital competence and operational execution are the other significant parts.

Great websites take time and investment. You have to build within your budget limitations of course and a lot can be achieved for

Your digital project will go through multiple iterations

Who said websites stay the same? Youtube in 2005.

less than you think and sometimes for a lot more than you think! For success, underpinning a great website will be a lot of discipline within the organisation. Traditional marketing plays an important role – you've got to know your customer right? Great technology choices are vital. Staff training – important. Stakeholder buy-in is important. Unless your budget is enormous, digital takes time to yield. The first iteration – the first splash in the pool if you like often looks a lot different to that which you offer two years later. Digital needs trial, error, informed improvement, measurement and more. In reality, it is a never-ending story.  That hot website you conceive today, likely won't look so hot in two or three years time.

Choosing the right digital, technology, communications and marketing agency partners for your business.

Unless your name is eBay or Amazon, you are going to need to work with external agencies. Certain skills just won’t cost justify in-house FTE’s.

Choosing Digital Agencies, DevelopersAfter getting the most from your in-house team, start-up, established SME or corporation, you are going to need to work with external partners to get the best from your digital investment. Electing the right partner for your business takes more than a casual internet search and a phone call or two. Alignment with your business, cost, skill set, the nature of market your business works in, geography, performance, quality of delivery, cultural fit and more are vital to deliver effectively. We'll help you identify, set and measure criteria across the various types of agency who support your digital activities.

Get a digital strategy and plan delivered quickly and cost effectively.

A great starting point for some Digital Project Consulting clients is to get a strategy and a plan created and document quickly. We are very focused upon delivering services that provide actionable insight and clear direction. We like to get to the crux, the nitty gritty as quickly as we can. We hear your vision, spend some time understanding your business or idea and for a fixed fee describe an actionable and measurable plan to get you to market.  When we commit to a plan, we'll deliver for a fixed price within a fixed timetable. Nothing wishy-washy, we just want to make you successful – because that makes us successful.

We work with pre-revenue start-ups, established SME's and larger businesses and corporations.

If you're interested, please get in touch with us and we'll give you a call to discuss next steps. We don't do pressure selling and we'll be honest if we don't think we can help you.

We aim to quickly and cost effectively deliver actionable digital road maps!

Get in touch.